Our Brand

Branding, Design & Digital by Heaviside

This guide explains how to use the Caine Strategies identity and assets with confidence and clarity across all internal and external brand communications.

Download our brand logos and assets.

Brand Kit Download

Logo

Logo of Caine Strategies with a stylized arrow pointing right, in shades of blue, accompanied by the company name in black text.

Brandmark

Abstract geometric design with black, dark teal, and light teal shapes.

Colour Palette

Turquoise
HEX: #25D1D4
RGB: 37, 209, 212
CMYK: 65, 0, 25, 0

Dark Green
HEX: #003D4C
RGB: 0, 61, 76
CMYK: 96, 60, 48, 47

Black
HEX: #292424
RGB: 41, 36, 36
CMYK: 69, 65, 59, 76

Accent
HEX: #0099FF
RGB: 0, 153, 255
CMYK: 73, 35, 0, 0

White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Cream
HEX: #EFEAE6
RGB: 239, 234, 230
CMYK: 7, 8, 10, 0

Heading Font

Caudex Regular

AaBbCcDdEeFfGg

Body Font

Poppins Regular

AaBbCcDdEeFfGg