Great work deserves to be visible. Let’s find your story and tell it well.

PR for Founders

You’ve built something worth talking about. But PR can feel expensive, opaque, and out of reach. It doesn’t have to be.

Caine Strategies helps founder-led service businesses uncover the stories they’re sitting on — stories that are genuinely media-worthy — and gives you the tools and direction to get them in front of the right journalists and publications.

You don’t need a big budget. You need the right angles, the right targets, and the confidence to pitch.

Narrative and Messaging Framework

Development of key messages and communications materials ensuring all your teams are consistent with external communications with stakeholders from politicians to media.
Visibility Strategy and Execution

Starting with a thorough understanding of your business, we build an overarching narrative and map out a visibility strategy covering press, awards, and speaking opportunities at flagship events.
Media Outreach Strategy

Uncovering your media-worthy stories, matching them to the right publications and journalists and the creation of pitch language to get started.
Done for You Media Outreach

For founders who want Caine Strategies to handle ongoing pitching on their behalf and manage incoming media queries. Usually a retainer arrangement.
Fractional Communications Director

Ongoing strategic advice embedded within your organisation as fractional communications director without the cost of a full-time hire.